Samsung air conditioners win consumers' hearts with innovations, after-sales and privileged services
The estimated value of the air conditioner market in Thailand exceeds 27 billion baht annually and the competitiveness level keeps increasing every year. The hot weather during summertime helps drive sales volume. Innovations and energy-saver features are noted as selling points of all brands. Yet repeat orders and consumers’ positive word-of-mouth only result from all-round superiority, including…