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Psychological research shows that women are likely to be vulnerable to the “lipstick effect”, with them splurging on cosmetics no matter what. During a recession, they can cut spending on other items but not their beauty budget.
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Psychological research shows that women are likely to be vulnerable to the “lipstick effect”, with them splurging on cosmetics no matter what. During a recession, they can cut spending on other items but not their beauty budget.