Rebranding brings return to success
It mustn’t be easy for a man to run a cosmetic company. But for Rawit Hanutsaha, CEO of Srichand United Dispensary, a Thai cosmeceutical brand that sells products that helps control facial oil and reduces rashes and pimples, it’s what he has to do — no matter how hard it is — to preserve his grandfather’s 67-year-old business that was once close to being forgotten. Rawit rebranded it with…