Pure cures the skin
Honestly speaking, the natural/organic/cruelty-free/guilt-free skincare trends have become quite overdone in the past few years. Worse yet, many of them use the Earth-friendliness of the brand as the only selling point, meaning beyond helping to save the world, it doesn’t really do much else. When hearing those terms, one may think it’s boring, ineffective and not up to par with fancy-sounding…