In search of the next hit
A string of box-office failures, an absence of hits, an onslaught of Hollywood blockbusters, an economic slump, the vacillating, unpredictable taste of audiences — all of this has plunged the Thai film industry into a gloom in the first half of 2015. Home-grown cinema can barely compete with the American juggernauts, but the past six months have been particularly wounding. Usually, Thai films…