For a brighter blue
It’s a downward spiral that the fashion industry is heading towards. As season after season of “the look” cannibalises itself, mounds of unsold clothes result in waste. An overwhelming overproduction of clothes today means only 30% is sold in stores, 30% go on sale and the rest ends up as waste, according to Prof Lucie Huiskens, programme coordinator at ArtEZ Institute of the Arts.