Do you even moisturise, bro?
David Yi had an early introduction to beauty regimens. “Growing up in a Korean household, my mother would give us facials,” said Yi, the founder of Very Good Light, a website about men and grooming that goes online this week. “She’d put all these creams on me, and I dreaded it. But I started to realise it was indicative of how important it was to present yourself to the world.”